Media

Add fuel to the fire with an influencer TikTok competition campaign. Read Music Ally's 'Behind the Single: Thundercat' to learn how Preffy played a part in the marketing for this organic TikTok trend.

Hard-charging reworks of popular singles have been thriving on the TikTok social media platform, and labels are leaning into the trend. Read the article, featuring Songfluencer CEO Johnny Cloherty, here.

How do you top the charts with a newcomer dance act? We're proud to have been a part of the campaign behind LF SYSTEM's “Afraid To Feel” - the longest-running UK dance number 1 of the decade. Our friends at Music Ally sat down with Warner Records UK to share all the details behind the ...

which are transforming the way music is discovered on the app: "Earlier this year we started to see songs splinter [...] and then we would see multiple remixes or edited versions or clap tracks or sped-up versions take off adjacently" - Johnny Cloherty, CEO, Songfluencer Read the whole story on Business Insider here.

What is it about TikTok that keeps creators and audiences coming back for more? “True power comes from the creator,” says Johnny Cloherty. Read more in Billboard Bulletin (pg 6-7).

Creators are making money from their content, through sponsored song challenges with websites like Preffy.com.

Preffy is designed to help artists break songs on TikTok and Instagram using online competitions. Content creators and influencers who use an artist's song in content are able to win cash prizes by getting the most likes on their videos.

Nashville-based music marketing firm Songfluencer has acquired breakout platform Preffy to help further establish Songfluencer in the music technology community.

Nashville-based music marketing firm Songfluencer, which uses data-driven technology to drive success on TikTok, has acquired Preffy, a tech company that allows artists to host prize-based competitions with social media influencers to see who can draw the most likes to videos featuring the artists’ music.

In the Music, Sports, and Entertainment category this year’s nominees include Bauer Entertainment Marketing, Gild Creative Group, Grayscale Marketing, mtheory Nashville, Single Music, and Songfluencer.

A typical song campaign on Preffy costs between $0.03 and $0.05 per one thousand views, said Johnny Cloherty, CEO of Songfluencer, which acquired Preffy in May. A influencer campaign on Songfluencer by comparison rarely drops below $1 per one thousand views, he said.

Our friends at Music Ally have put together The Sandbox Guide to Influencer Marketing featuring our very own CEO, Johnny Cloherty!

The audience that views the Kardashians is so rabid that anything associated with them is going to receive a heightened level of growth," says Johnny Cloherty, CEO and co-founder of Songfluencer.

"There's never been a viral hit on TikTok that just took off over night," said Johnny Cloherty, CEO of the music-marketing agency Songfluencer. "It's been months of build and something started off as one trend and morphing into another trend." Read the Business Insider PDF version here.

Johnny Cloherty, Co-Founder and CEO of Songfluencer, joins to discuss how to use TikTok and how to market to influencers on TikTok.

Songfluencer CEO/Co-Founder Johnny Cloherty and Warner Records' Jen Darmafall's fireside chat on "The Global Impact of Influencer Marketing" during Music Ally's Sandbox Summit Global 2021

Panelists: Johnny Cloherty - CEO & Co-Founder, Songfluencer Brooklynne Webb - Canadian influencer Haley Brawner - Digital Marketing Manager, Verve Music Lindsay Hyslop - Marketing Director, Anthem Entertainment

Songfluencer's CEO Johnny Cloherty chatted with fellow music industry experts on using TikTok as a component in release strategy for VidCon 2021. Also featuring: Luisa Moreno - Roc Nation Chelsea Gavin - Electric Feel Natalie Ho - Def Jam Nick Casas - Creator, Nick & Sienna Video: Courtesy of VidCon