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The audience that views the Kardashians is so rabid that anything associated with them is going to receive a heightened level of growth," says Johnny Cloherty, CEO and co-founder of Songfluencer.

"There's never been a viral hit on TikTok that just took off over night," said Johnny Cloherty, CEO of the music-marketing agency Songfluencer. "It's been months of build and something started off as one trend and morphing into another trend." Read the Business Insider PDF version here.

Johnny Cloherty, Co-Founder and CEO of Songfluencer, joins to discuss how to use TikTok and how to market to influencers on TikTok.

Songfluencer CEO/Co-Founder Johnny Cloherty and Warner Records' Jen Darmafall's fireside chat on "The Global Impact of Influencer Marketing" during Music Ally's Sandbox Summit Global 2021

Panelists: Johnny Cloherty - CEO & Co-Founder, Songfluencer Brooklynne Webb - Canadian influencer Haley Brawner - Digital Marketing Manager, Verve Music Lindsay Hyslop - Marketing Director, Anthem Entertainment

Songfluencer's CEO Johnny Cloherty chatted with fellow music industry experts on using TikTok as a component in release strategy for VidCon 2021. Also featuring: Luisa Moreno - Roc Nation Chelsea Gavin - Electric Feel Natalie Ho - Def Jam Nick Casas - Creator, Nick & Sienna Video: Courtesy of VidCon