Media

  • Shazam new detection feature

    19 Jul 2023

    Shazam, the renowned music recognition app owned by Apple, has unveiled an exciting new feature that takes music discovery on social media to a whole new level. Users can now effortlessly detect music on YouTube, Instagram, and TikTok with just a few taps. First reported by 9to5Mac, this feature can be found in the latest ...

  • 13 Jul 2023

    Songfluencer Founder / CEO Johnny Cloherty joined Ari's Take for the latest episode of The New Music Business podcast to talk about how short form video and TikTok have changed the game, and how creator marketing continues to evolve. Watch or listen here.

  • What is CapCut?

    21 Jun 2023

    If you've scrolled through your TikTok For You Page lately, you've probably come across the CapCut logo on templated videos. CapCut is climbing the U.S. app store charts with over 200 million monthly active users. So what is CapCut, why are creators using it, and why should you care? What Is CapCut?: CapCut is a ...

  • Songfluencer and Nashville Briefing Happy Hour Music Biz

    18 May 2023

    In partnership with Songfluencer, Nashville Briefing gathered the global music business during Music Biz Conference

  • Moon Projects Mary Rehmani Songfluencer Advisor

    12 May 2023

    We are excited to announce that Mary Rahmani, founder of Moon Projects and former Director of Music Content and Artist Partnerships at TikTok, will be joining our team as a strategic advisor.

  • F Marry Kill: Short Form Video Webinar

    09 May 2023

    When TikTok first launched, many of the other platforms were not utilizing short-form content. Nowadays, most platforms have specific places for short form vertical videos. From TikTok to Instagram Reels and Youtube Shorts, most influencers are now starting to be active on all platforms to ensure they stay universally connected. In this installment of the ...

  • Songfluencer Team at Music Biz 2023

    01 May 2023

    Music Biz 2023 is coming up May 15-18. Don't miss out on our happy hour with The Nashville Briefing on May 15th at the Virgin Hotel Rooftop! RSVP here. Make sure you check out panels featuring Songfluencer, Preffy, and YO SUZY team members Johnny Cloherty, Charlie Davis, Nathan Pyle, and Suzy Yoder. Get details on ...

  • AR: The New (Augmented) Reality In Short Form Video

    16 Mar 2023

    To many, Augmented Reality (AR) is a futuristic term; you may not understand what it is or what it does. However, it has slowly been integrated into our daily lives – with fashion brands using AR for virtual try-ons or even appliance stores using AR to let customers see how furniture may look in their ...

  • Business Insider: AR Filters

    07 Mar 2023

    Business Insider features Songfluencer, YO SUZY, and Preffy in the latest article about AR Filters on short form video platforms. “There’s not always a dance trend or a storyline that makes sense to seed with a song,” said Johnny Cloherty, Songfluencer’s CEO. “If you do come up with a cool AR filter, it’s easier for ...

  • What Does Virality Mean To Creators

    17 Feb 2023

    Did you miss the latest installment of the webinar series “The Short Forum: Creators, Content & Culture”? Get the details and watch on-demand here. What Does Virality Mean To Creators?  For creators, one of the best moments in their career is experiencing their content getting so much attention and eventually becoming “viral.” They get to ...

  • YO SUZY

    14 Feb 2023

    YO SUZY helps brands and artists find their voice, build their audience, and navigate the marketing opportunities on short form video services like TikTok, Instagram Reels, and YouTube Shorts.

  • GRAMMY Awards Winners 2023

    07 Feb 2023

    Congratulations to our clients and to all of the GRAMMY Awards winners this year. Songfluencer is proud to have worked on creator marketing projects with you!

  • Switched On Pop Podcast - Sped Up Songs

    24 Jan 2023

    Sped-up songs are still trending into the new year! Are you still unsure of the effectiveness of sped-up audio? Check out the Switch On Pop podcast's "The Sped-Up Remix Phenomenon" episode (featuring a shout out to our Founder / CEO Johnny Cloherty) here.

  • Songfluencer 2022 Year End Charts Billboard TikTok

    22 Dec 2022

    Thanks to our clients and creators for making 2022 huge! Songfluencer artists made up 20% of the Billboard Hot 100 year-end charts in 2022.

  • Letter From Our Founder CEO - Johnny Cloherty

    13 Dec 2022

    Music’s intersection with the creator economy has never been on such a wide display as it has been this past year. Although 2020 and 2021 had their share of viral hits coming from short form video platforms, the 2022 charts are completely dominated by short form catalysis. There isn’t meaningful data that suggests 2023 will ...

  • Music Ally Behind the Single - Preffy - Marketing an Organic TikTok Trend campaign

    16 Nov 2022

    Add fuel to the fire with an influencer TikTok competition campaign. Read Music Ally's 'Behind the Single: Thundercat' to learn how Preffy played a part in the marketing for this organic TikTok trend.

  • Billboard Sped Up Remix

    14 Nov 2022

    Hard-charging reworks of popular singles have been thriving on the TikTok social media platform, and labels are leaning into the trend. Read the article, featuring Songfluencer CEO Johnny Cloherty, here.

  • Songfluencer: LF SYSTEM "Afraid To Feel" featured in Music Ally Sandbox

    27 Oct 2022

    How do you top the charts with a newcomer dance act? We're proud to have been a part of the campaign behind LF SYSTEM's “Afraid To Feel” - the longest-running UK dance number 1 of the decade. Our friends at Music Ally sat down with Warner Records UK to share all the details behind the ...

  • Business Insider

    23 Sep 2022

    which are transforming the way music is discovered on the app: "Earlier this year we started to see songs splinter [...] and then we would see multiple remixes or edited versions or clap tracks or sped-up versions take off adjacently" - Johnny Cloherty, CEO, Songfluencer Read the whole story on Business Insider here.

  • 14 Sep 2022

    What is it about TikTok that keeps creators and audiences coming back for more? “True power comes from the creator,” says Johnny Cloherty. Read more in Billboard Bulletin (pg 6-7).