Media

In the fast-moving world of social media marketing, artists and labels constantly seek new ways to boost engagement and drive streams. While traditional influencer partnerships still hold value, a shift toward performance-based rewards is changing the game. Platforms like Preffy, pioneered this trend by offering a fresh approach—compensating creators based on their content’s success rather ...

At the 67th Annual Grammy Awards held on February 2, 2025, Songfluencer proudly celebrated the remarkable achievements of our partnered artists, who secured 46 nominations and 13 wins across various categories. Kendrick Lamar led the accolades, whose track "Not Like Us" garnered five awards, including Record of the Year and Song of the Year. Our ...

CEO and Co-founder, Johnny Cloherty is featured in a new episode of 'Occupiers Only' hosted by Noah Young and Kaleigh Schlosser to discuss how the creator economy is evolving and reshaping digital marketing. In this episode, you’ll discover: How TikTok is revolutionizing music marketing and brand campaigns Behind-the-scenes stories with legends like Dolly Parton & ...

Itai Winter, VP of commercial partnerships at Genni, has been a major advocate for TikTok Shop’s potential. He explains that roughly 20% of TikTok’s “For You” page now includes Shop-related content. Genni partnered with TikTok Shop early on, helping creators connect with music campaigns. Winter shared a key insight: creators are instrumental in driving sales. ...

Music marketers are gearing up to adapt with a potential TikTok ban looming in the U.S. (effective Jan. 19). Johnny Cloherty, co-founder of Songfluencer, emphasizes the importance of exploring new platforms like Instagram Reels and YouTube Shorts, especially for new artist discovery. “The TikTok audience will go somewhere,” he says, urging the industry to stay ...

Did you know you can now host engaging fan challenges with Genni Direct? With our new Laylo partnership, running exclusive, Preffy-style challenges just got even better. Not only can you boost fan engagement, but you can also gather valuable contact information like emails and phone numbers from participants. How it Works Link your artist’s Laylo ...

Congratulations to all of the 2025 GRAMMY Award Nominees, including 46 artists we’ve worked with here at Songfluencer this year! Check out our past campaign case studies here, and see the full list of nominees on GRAMMY.com

Genni announces its acquisition of PushTok, a TikTok music tech company founded by Itai Winter, who will join the Genni team as Vice President of Commercial Partnerships. This acquisition enhances Genni’s ability to provide integrated solutions for brands and artists, combining PushTok’s deep expertise in TikTok ads and social commerce with Genni’s established strengths in ...

Songfluencer staff and creators attended the Musicians On Call’s Anthems of Healing 25th Anniversary Celebration on October 16th. "The night will honor the work of MOC champions The Carr-Marsh Family and Amos Lee. It will be hosted by radio personality Ty Bentli and will feature live performances and appearances by Amos Lee, BAILEN, MOC Volunteer ...

Charlie Davis (Founder of Preffy) is speaking at Mondo NYC's The Business of Music, Music & Tech Conference & Showcase Festival at the Arlo Williamsburg Hotel at 2 pm on Thursday, October 17th.  See details here

Songfluencer's Nathan Pyle (Director of Operations) recently moderated the #Trendsetters panel at GRAMMY U's Fall Summit 2024. The panel of music industry professionals shared insights on short form video with a standing-room-only crowd of students in the GRAMMY U program. Songfluencer was also represented by Meghan Stein (Operations Manager) on day one of the summit ...

Explore the hottest songs making waves on short form video - from TikTok, Instagram Reels, and YouTube Shorts - all gathered in one place. Catch the beats everyone’s buzzing about and stay ahead of the trends every week from Songfluencer. Where did your favorite land on the Songfluencer chart? Check it out here.

Coming to #MusicBiz2024? Songfluencer Founder/CEO Johnny Cloherty will be speaking on AI in the Music Industry. Plan to see him on Wednesday, May 15th. See the full agenda here: https://musicbiz.org/music-biz-2024-agenda/

"I think we have to look and ask, why did Taylor Swift do that? Even she recognizes the power that TikTok yields," said Johnny Cloherty, CEO of Songfluencer. Read the whole story here.

Our founder/CEO Johnny Cloherty spoke on the Data in Music Marketing: Analytics for Success panel on March 13th. Listen here! Ready for your next successful campaign? Click here.

We're dancing into the weekend with Dasha's hit "Austin"! • 3.17 BILLION+ views worldwide on TikTok • Spotify Monthly Listenership grew from 150k to 10.5M during the Songfluencer campaign + more @songfluencer Can’t stop dancing to @Dasha ???????? #austin #dancing #linedance #CapCut @Ellerzz @Morgan Moyer @rileycahill @rileycahill @Morgan Moyer @Ellerzz @Warner Records ♬ Austin - ...

Songfluencer has been featured in Business Insider's list of '13 Innovative Music Marketers Using Social Media to Drive Viral Songs'. Check out the whole list here.

“TikTok is No. 1 for music discovery,” adds Johnny Cloherty, co-founder of digital marketing company Songfluencer. “These other platforms don’t lead to consumption the same way TikTok does.” Click here to read the article at Billboard.com

“Instagram Reels and YouTube Shorts have increased in popularity [...] YouTube has done a great job evolving the platform.” - Johnny Cloherty, Founder/CEO, Songfluencer in The Tennessean's report about the dispute between Universal Music Group and TikTok. Are you thinking outside of the TikTok box? So are we! Check out some of our past campaigns ...