• Music Ally Behind the Single - Preffy - Marketing an Organic TikTok Trend campaign


    Preffy featured in Music Ally’s Behind The Single

    Add fuel to the fire with an influencer campaign. Read Music Ally’s ‘Behind the Single: Thundercat’ to learn how Preffy played a part in the marketing for this organic TikTok trend.

  • Billboard Sped Up Remix


    Sped-Up Songs Are Taking Over TikTok and Driving Songs Up the Charts

    Hard-charging reworks of popular singles have been thriving on the social media platform, and labels are leaning into the trend. Read the article, featuring Songfluencer CEO Johnny Cloherty, here.

  • Songfluencer: LF SYSTEM "Afraid To Feel" featured in Music Ally Sandbox


    Behind The Single: LF SYSTEM – Music Ally Sandbox

    How do you top the charts with a newcomer dance act?
    We’re proud to have been a part of the campaign behind LF SYSTEM’s “Afraid To Feel” – the longest-running UK dance number 1 of the decade. Our friends at Music Ally sat down with Warner Records UK to share all the details behind the track’s massive success. Read all about it in the mid-October Music Ally Sandbox issue here.

  • Business Insider


    Business Insider: Inside the growing business behind TikTok song remixes,

    which are transforming the way music is discovered on the app:
    “Earlier this year we started to see songs splinter […] and then we would see multiple remixes or edited versions or clap tracks or sped-up versions take off adjacently” – Johnny Cloherty, CEO, Songfluencer

    Read the whole story on Business Insider here.

  • 9/14/22

    Billboard Bulletin: The TikTok of Everything

    What is it about TikTok that keeps creators and audiences coming back for more? “True power comes from the creator,” says Johnny Cloherty. Read more in Billboard Bulletin (pg 6-7).

  • Business Insider x Preffy


    Preffy Featured in Business Insider: How many TikTok followers you need to start making money

    Creators are making money from their content, through sponsored song challenges with websites like Preffy.com.

  • 12/13/21

    The Music Biz Weekly Podcast: Charlie Davis Talks About the New Influencer Contesting Platform Preffy

    Preffy is designed to help artists break songs on TikTok and Instagram using online competitions. Content creators and influencers who use an artist’s song in content are able to win cash prizes by getting the most likes on their videos.

  • 9/21/21

    Songfluencer Aquires Breakout Platform Preffy

    Nashville-based music marketing firm Songfluencer has acquired breakout platform Preffy to help further establish Songfluencer in the music technology community.

  • 9/16/21

    The Deals: Songfluencer Acquires Preffy

    Nashville-based music marketing firm Songfluencer, which uses data-driven technology to drive success on TikTok, has acquired Preffy, a tech company that allows artists to host prize-based competitions with social media influencers to see who can draw the most likes to videos featuring the artists’ music.

  • 9/13/21

    Songfluencer Among Nashville Entrepreneur Center’s NEXT Awards Finalists

    In the Music, Sports, and Entertainment category this year’s nominees include Bauer Entertainment Marketing, Gild Creative Group, Grayscale Marketing, mtheory Nashville, Single Music, and Songfluencer.

  • 9/10/21

    Music marketers are using TikTok challenges to pay creators based on video performance rather than follower count

    A typical song campaign on Preffy costs between $0.03 and $0.05 per one thousand views, said Johnny Cloherty, CEO of Songfluencer, which acquired Preffy in May. A influencer campaign on Songfluencer by comparison rarely drops below $1 per one thousand views, he said.

  • 8/12/21

    The Sandbox Guide to Influencer Marketing

    Our friends at Music Ally have put together The Sandbox Guide to Influencer Marketing featuring our very own CEO, Johnny Cloherty!

  • 6/30/21

    Do Artists Get a Career Boost By Dating a Kardashian? Here’s What the Numbers Say

    The audience that views the Kardashians is so rabid that anything associated with them is going to receive a heightened level of growth,” says Johnny Cloherty, CEO and co-founder of Songfluencer.

  • 6/28/21

    TikTok music marketers are increasingly hiring micro influencers over superstars as the app becomes saturated

    “There’s never been a viral hit on TikTok that just took off over night,” said Johnny Cloherty, CEO of the music-marketing agency Songfluencer. “It’s been months of build and something started off as one trend and morphing into another trend.” Read the Business Insider PDF version here.