Nashville-based music marketing firm Songfluencer, which uses data-driven technology to drive success on TikTok, has acquired Preffy, a tech company that allows artists to host prize-based competitions with social media influencers to see who can draw the most likes to videos featuring the artists’ music.
Songfluencer Among Nashville Entrepreneur Center’s NEXT Awards Finalists
In the Music, Sports, and Entertainment category this year’s nominees include Bauer Entertainment Marketing, Gild Creative Group, Grayscale Marketing, mtheory Nashville, Single Music, and Songfluencer.
Music marketers are using TikTok challenges to pay creators based on video performance rather than follower count
A typical song campaign on Preffy costs between $0.03 and $0.05 per one thousand views, said Johnny Cloherty, CEO of Songfluencer, which acquired Preffy in May. A influencer campaign on Songfluencer by comparison rarely drops below $1 per one thousand views, he said.
TikTok music marketers are increasingly hiring micro influencers over superstars as the app becomes saturated
“There’s never been a viral hit on TikTok that just took off over night,” said Johnny Cloherty, CEO of the music-marketing agency Songfluencer. “It’s been months of build and something started off as one trend and morphing into another trend.” Read the Business Insider PDF version here.
Canadian Music Week – Market Your Music Like a Champ on TikTok
Panelists: Johnny Cloherty – CEO & Co-Founder, Songfluencer
Brooklynne Webb – Canadian influencer Haley Brawner – Digital Marketing Manager, Verve Music
Lindsay Hyslop – Marketing Director, Anthem Entertainment
VidCon 2021 (Market Your Music Like a Champ Using TikTok)
Songfluencer’s CEO Johnny Cloherty chatted with fellow music industry experts on using TikTok as a component in release strategy for VidCon 2021. Also featuring: Luisa Moreno – Roc Nation Chelsea Gavin – Electric Feel Natalie Ho – Def Jam Nick Casas – Creator, Nick & Sienna Video: Courtesy of VidCon