TikTok music marketers are increasingly hiring micro influencers over superstars as the app becomes saturated
“There’s never been a viral hit on TikTok that just took off over night,” said Johnny Cloherty, CEO of the music-marketing agency Songfluencer. “It’s been months of build and something started off as one trend and morphing into another trend.” Read the Business Insider PDF version here.
Canadian Music Week – Market Your Music Like a Champ on TikTok
Panelists: Johnny Cloherty – CEO & Co-Founder, Songfluencer
Brooklynne Webb – Canadian influencer Haley Brawner – Digital Marketing Manager, Verve Music
Lindsay Hyslop – Marketing Director, Anthem Entertainment
VidCon 2021 (Market Your Music Like a Champ Using TikTok)
Songfluencer’s CEO Johnny Cloherty chatted with fellow music industry experts on using TikTok as a component in release strategy for VidCon 2021. Also featuring: Luisa Moreno – Roc Nation Chelsea Gavin – Electric Feel Natalie Ho – Def Jam Nick Casas – Creator, Nick & Sienna Video: Courtesy of VidCon