Media

To many, Augmented Reality (AR) is a futuristic term; you may not understand what it is or what it does. However, it has slowly been integrated into our daily lives – with fashion brands using AR for virtual try-ons or even appliance stores using AR to let customers see how furniture may look in their ...

Business Insider features Songfluencer, YO SUZY, and Preffy in the latest article about AR Filters on short form video platforms. “There’s not always a dance trend or a storyline that makes sense to seed with a song,” said Johnny Cloherty, Songfluencer’s CEO. “If you do come up with a cool AR filter, it’s easier for ...

Did you miss the latest installment of the webinar series “The Short Forum: Creators, Content & Culture”? Get the details and watch on-demand here. What Does Virality Mean To Creators?  For creators, one of the best moments in their career is experiencing their content getting so much attention and eventually becoming “viral.” They get to ...

YO SUZY helps brands and artists find their voice, build their audience, and navigate the marketing opportunities on short form video services like TikTok, Instagram Reels, and YouTube Shorts. …

Congratulations to our clients and to all of the GRAMMY Awards winners this year. Songfluencer is proud to have worked on creator marketing projects with you! …

Sped-up songs are still trending into the new year! Are you still unsure of the effectiveness of sped-up audio? Check out the Switch On Pop podcast's "The Sped-Up Remix Phenomenon" episode (featuring a shout out to our Founder / CEO Johnny Cloherty) here.

Thanks to our clients and creators for making 2022 huge! Songfluencer artists made up 20% of the Billboard Hot 100 year-end charts in 2022. …

Music’s intersection with the creator economy has never been on such a wide display as it has been this past year. Although 2020 and 2021 had their share of viral hits coming from short form video platforms, the 2022 charts are completely dominated by short form catalysis. There isn’t meaningful data that suggests 2023 will ...

Add fuel to the fire with an influencer TikTok competition campaign. Read Music Ally's 'Behind the Single: Thundercat' to learn how Preffy played a part in the marketing for this organic TikTok trend.

Hard-charging reworks of popular singles have been thriving on the TikTok social media platform, and labels are leaning into the trend. Read the article, featuring Songfluencer CEO Johnny Cloherty, here.

How do you top the charts with a newcomer dance act? We're proud to have been a part of the campaign behind LF SYSTEM's “Afraid To Feel” - the longest-running UK dance number 1 of the decade. Our friends at Music Ally sat down with Warner Records UK to share all the details behind the ...

which are transforming the way music is discovered on the app: "Earlier this year we started to see songs splinter [...] and then we would see multiple remixes or edited versions or clap tracks or sped-up versions take off adjacently" - Johnny Cloherty, CEO, Songfluencer Read the whole story on Business Insider here.

What is it about TikTok that keeps creators and audiences coming back for more? “True power comes from the creator,” says Johnny Cloherty. Read more in Billboard Bulletin (pg 6-7).

Creators are making money from their content, through sponsored song challenges with websites like Preffy.com.

Preffy is designed to help artists break songs on TikTok and Instagram using online competitions. Content creators and influencers who use an artist's song in content are able to win cash prizes by getting the most likes on their videos.

Nashville-based music marketing firm Songfluencer has acquired breakout platform Preffy to help further establish Songfluencer in the music technology community.

Nashville-based music marketing firm Songfluencer, which uses data-driven technology to drive success on TikTok, has acquired Preffy, a tech company that allows artists to host prize-based competitions with social media influencers to see who can draw the most likes to videos featuring the artists’ music.

In the Music, Sports, and Entertainment category this year’s nominees include Bauer Entertainment Marketing, Gild Creative Group, Grayscale Marketing, mtheory Nashville, Single Music, and Songfluencer.

A typical song campaign on Preffy costs between $0.03 and $0.05 per one thousand views, said Johnny Cloherty, CEO of Songfluencer, which acquired Preffy in May. A influencer campaign on Songfluencer by comparison rarely drops below $1 per one thousand views, he said.

Our friends at Music Ally have put together The Sandbox Guide to Influencer Marketing featuring our very own CEO, Johnny Cloherty!