Taylor isn’t the only one reclaiming ownership of her music! Paula Cole re-recorded & now owns her iconic ’90s song “I Don’t Want To Wait,” among other catalog tracks.

Our Yo Suzy content team guided her TikTok launch strategy, verifying her account and increasing Paula Cole’s following 500 to 40.2K followers (and growing!) in under a month. Plus all of the action on TikTok has fueled organic conversation on and off TikTok. And that song re-release? It hit the iTunes Charts at 55 on Pop and 178 Overall!

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