Our Projects: Heavy

Creators shared contesnt across TikTok and Instagram Reels showing fit checks or casually dancing along to the song using text on the screen to highlight Poppy’s feature on the track.

Creators were encouraged to make content inspired by the track and celebrating metal culture.

Creators used a custom filter to blur the vision in their content and contest posts for this track.

Creators focused on fitness and adventure in their content with no voiceovers – letting this track shine in their content campaign as well as contest entries.