Case Study: Blue Chair Bay Rum

Campaign Overview:

Songfluencer partnered with Kenny Chesney’s Blue Chair Bay Rum to promote their Banana Rum Cream and the release of their new Mocha Rum Cream. We sourced foodies and mixologists that were on-brand with “living the island lifestyle, one sip at a time” to share recipes and information about these focus flavors with their audiences.

The Songfluencer team managed the logistics of sending products to all selected creators, handled all contracts, and liaised between the client and creators to get all approvals and posts live.

Client Goals:

Drive awareness for the Banana Rum Cream flavor and new Mocha Rum Cream flavor
Share facts about each flavor (calories, versatility, flavor, etc.)
Inform audiences of recipes featured on the Blue Chair Bay Rum website
Capitalize on the current popularity of espresso martinis and the upcoming summer season
Secure rights to use quality creator content for future advertising

Creator Requirements:

Before shooting any content, each creator selected a recipe from the Blue Chair Bay Rum official website to highlight these rum cream flavors in espresso martinis and other tropical favorites. Creators were required to present a video concept for approval. Songfluencer worked between the client and creators every step of the way for all changes, approvals, and posts.

Creators had to include at least one talking point in voiceover and text overlay in their 15 second to 1 minute video: