Campaign Overview:

The Songfluencer team worked with We Belong Here ahead of their festival to increase their visibility and attendance.
We Belong Here took place February 25-26, 2023 in Miami and was headlined by Kaskade and Lane 8, with food curated by Smorgasburg, and VIP Hospitality by SLS/Hyde Beach.

To secure efforts to increase awareness and attendance of the festival, the We Belong Here team invited every creator participant to attend the festival with 2 VIP tickets.

Creative Direction for content posts included:

Before the event:

  • Get Ready With Me
  • Building anticipation
  • Sharing information about the event
  • Green screen-style content with the
  • event admat
  • Sharing excitement for the headline performers, etc.

Tags: @webelonghere.world & (optional) #webelonghere

At the event: 

  • POV content
  • Tour of festival grounds
  • Highlighting food vendors from Smorgasburg
  • Showing off the VIP accommodations and bottle service, etc.

Campaign Performance

Combined Followers: 3.8 Million

Total Engagements: 8,500

Total Views: 181,400

Example Content

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