Campaign Overview:
The Songfluencer team worked with We Belong Here ahead of their festival to increase their visibility and attendance.
We Belong Here took place February 25-26, 2023 in Miami and was headlined by Kaskade and Lane 8, with food curated by Smorgasburg, and VIP Hospitality by SLS/Hyde Beach.
To secure efforts to increase awareness and attendance of the festival, the We Belong Here team invited every creator participant to attend the festival with 2 VIP tickets.
Creative Direction for content posts included:
Before the event:
- Get Ready With Me
- Building anticipation
- Sharing information about the event
- Green screen-style content with the
- event admat
- Sharing excitement for the headline performers, etc.
Tags: @webelonghere.world & (optional) #webelonghere
At the event:
- POV content
- Tour of festival grounds
- Highlighting food vendors from Smorgasburg
- Showing off the VIP accommodations and bottle service, etc.
Campaign Performance
Combined Followers: 3.8 Million
Total Engagements: 8,500
Total Views: 181,400
Example Content
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