Data as of September 30, 2022

Campaign Overview:

We worked with creators to post Halloween-themed content around AURORA’s “Cure For Me” track at the end of September, leading into spooky season.

Results:

12

SF posts live

12.25M

Total SF Views

VIRAL POST!

10.8+

Views

@conorcregan

Example Content:

@ileana.justine The absolute ch0keh0ld this song has over me… #jax #victoriassecret #victoriassecretsong #iknowvictoriassecret #shewasmadeupbyadude #victoriawasmadeupbyadude #Inverted ♬ Victoria’s Secret - Jax
@satinpuppets
@sierra_zagarri I know Victoria’s Secret… #victoriassecret #bodypositivity ♬ Victoria’s Secret - Jax
@zombae.undead
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