We ran two Preffy competitions with Jax for her trending track “Victoria’s Secret,” beginning shortly after the release of the single on July 23, 2022.
Over the course of the competitions, we received 514 UGC entries with 48.4M total views. Prizes were awarded to top 30 posts (by view count) in each competition and the top 48 most creative posts in each competition.

We ran two Preffy competitions with Jax for her trending track “Victoria’s Secret,” beginning shortly after the release of the single on July 23, 2022.
Over the course of the competitions, we received 514 UGC entries with 48.4M total views. Prizes were awarded to top 30 posts (by view count) in each competition and the top 48 most creative posts in each competition.

541

UGC entries

48.4

Million Views

5.6

Million Engagements

Likes, Comments, Shares

The song’s popularity, subject matter, and controversial
story lent itself to creative posts from all types of creators.

Creator Content Highlights:

@brooke.freismuth I’ll find brands who ACTUALLY care about inclusivity, not performative inclusivity. #postpartum #plussize #midsizefashion #plussizemoms #bodypositivity #bodyneutral #inclusionmatters ♬ Victoria’s Secret - Jax
@skyehitchcock Replying to @bella.marie07 realizing my body issues started when I was a child & doing everything I can to break the cycle. #momsoftiktok #youngmom ♬ Victoria’s Secret - Jax
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