Artist: Elle King

Song: “Worth a Shot (feat. Dierks Bentley)”

Creative: Creators made montages of someone they think is “worth a shot.”

Artist: David J

Song: “Lost My Heartbreak”

Creative: Based around the lyrics in“Lost My Heartbreak.”

Added to Spotify’s Hot Country & SiriusXM’s The Highway playlists after start of campaign.

Artist: Kidd G

Song: “People Talk”

Creative: Open creative.

1.5M+ weekly streams seen at DSPs

Artist: Shania Twain

Song: “Any Man Of Mine”

Creative: Creators played off of the existing trends by using the sound as a reference for desired qualities in a romantic partner, and dancing/lip syncing to the sound with visual country themes.

Artist: Dolly Parton

Song: “Run”

Creative: POV of things/situations/problems they would run away from.

31M TikTok views driven from this campaign!

Artist: Corey Kent

Song: “Wild as Her”

Creative: Videos to capture the vibe of a zestful, free-spirited woman.

Added to Spotify’s Hot Country & SiriusXM’s The Highway playlists after start of campaign.

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