Artist: Corey Kent
Song: “Something’s Gonna Kill Me”
Creators entered this Preffy contest by creating content that matched their own individual style, using this track as inspiration.
@alicegimenezv
@danicalderonnn
@zarateee_9
Artist: Elle King
Song: “Worth a Shot (feat. Dierks Bentley)”
Creators made montages of someone they think is “worth a shot.”
@cameron.griggg
@quincieandzach
@kkgons
Artist: David J
Song: “Lost My Heartbreak”
Based around the lyrics in“Lost My Heartbreak.”
Added to Spotify’s Hot Country & SiriusXM’s The Highway playlists after start of campaign.
@thenickluciano
@thenickluciano
@the_object
Artist: Kidd G
Song: “People Talk”
Open creative.
1.5M+ weekly streams seen at DSPs
@jaxenwright
@itstaylorrousseau
@leahh.fishh_
Artist: Shania Twain
Song: “Any Man Of Mine”
Creators played off of the existing trends by using the sound as a reference for desired qualities in a romantic partner, and dancing/lip syncing to the sound with visual country themes.
@whitney.l.robbins
@tylernolan
Artist: Dolly Parton
Song: “Run”
POV of things/situations/problems they would run away from.
31M TikTok views driven from this campaign!
@jezelle.x
@princcesskatiee
@mamaruppert
Artist: Corey Kent
Song: “Wild as Her”
Videos to capture the vibe of a zestful, free-spirited woman.
Added to Spotify’s Hot Country & SiriusXM’s The Highway playlists after start of campaign.
@jackwrightofficial
@cadenmcguire
@austin.peebler
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