Interested in becoming a creator and get paid for sound promotions?

ar filters


AR: The New (Augmented) Reality in Short Form Video

To many, Augmented Reality (AR) is a futuristic term; you may not understand what it is or what it does. However, it has slowly been integrated into our daily lives – with fashion brands using AR for virtual try-ons or even appliance stores using AR to let customers see how furniture may look in their space. More recently, we’re seeing AR being used in social media filters, making filters more interactive and engaging for short form video content.


Business Insider: AR Filters with Songfluencer, YO SUZY, and Preffy

Business Insider features Songfluencer, YO SUZY, and Preffy in the latest article about AR Filters on short form video platforms. “There’s not always a dance trend or a storyline that makes sense to seed with a song,” said Johnny Cloherty, Songfluencer’s CEO. “If you do come up with a cool AR filter, it’s easier for the regular user to create a TikTok with than to create a dance.”

Go to Top