Business Insider features Songfluencer, YO SUZY, and Preffy in the latest article about AR Filters on short form video platforms.
“There’s not always a dance trend or a storyline that makes sense to seed with a song,” said Johnny Cloherty, Songfluencer’s CEO. “If you do come up with a cool AR filter, it’s easier for the regular user to create a TikTok with than to create a dance.”Read the full story, including insider info on YO SUZY’s “What Farm Truck Are You?” filter with Drew Gregory here.