• AR: The New (Augmented) Reality In Short Form Video

    16 Mar 2023

    To many, Augmented Reality (AR) is a futuristic term; you may not understand what it is or what it does. However, it has slowly been integrated into our daily lives – with fashion brands using AR for virtual try-ons or even appliance stores using AR to let customers see how furniture may look in their ...

  • Business Insider: AR Filters

    07 Mar 2023

    Business Insider features Songfluencer, YO SUZY, and Preffy in the latest article about AR Filters on short form video platforms. “There’s not always a dance trend or a storyline that makes sense to seed with a song,” said Johnny Cloherty, Songfluencer’s CEO. “If you do come up with a cool AR filter, it’s easier for ...

  • What Does Virality Mean To Creators

    17 Feb 2023

    Did you miss the latest installment of the webinar series “The Short Forum: Creators, Content & Culture”? Get the details and watch on-demand here. What Does Virality Mean To Creators?  For creators, one of the best moments in their career is experiencing their content getting so much attention and eventually becoming “viral.” They get to ...


    14 Feb 2023

    YO SUZY helps brands and artists find their voice, build their audience, and navigate the marketing opportunities on short form video services like TikTok, Instagram Reels, and YouTube Shorts.

  • GRAMMY Awards Winners 2023

    07 Feb 2023

    Congratulations to our clients and to all of the GRAMMY Awards winners this year. Songfluencer is proud to have worked on creator marketing projects with you!

  • Switched On Pop Podcast - Sped Up Songs

    24 Jan 2023

    Sped-up songs are still trending into the new year! Are you still unsure of the effectiveness of sped-up audio? Check out the Switch On Pop podcast's "The Sped-Up Remix Phenomenon" episode (featuring a shout out to our Founder / CEO Johnny Cloherty) here.

  • Songfluencer 2022 Year End Charts Billboard TikTok

    22 Dec 2022

    Thanks to our clients and creators for making 2022 huge! Songfluencer artists made up 20% of the Billboard Hot 100 year-end charts in 2022.

  • Letter From Our Founder CEO - Johnny Cloherty

    13 Dec 2022

    Music’s intersection with the creator economy has never been on such a wide display as it has been this past year. Although 2020 and 2021 had their share of viral hits coming from short form video platforms, the 2022 charts are completely dominated by short form catalysis. There isn’t meaningful data that suggests 2023 will ...

  • Music Ally Behind the Single - Preffy - Marketing an Organic TikTok Trend campaign

    16 Nov 2022

    Add fuel to the fire with an influencer TikTok competition campaign. Read Music Ally's 'Behind the Single: Thundercat' to learn how Preffy played a part in the marketing for this organic TikTok trend.

  • Billboard Sped Up Remix

    14 Nov 2022

    Hard-charging reworks of popular singles have been thriving on the TikTok social media platform, and labels are leaning into the trend. Read the article, featuring Songfluencer CEO Johnny Cloherty, here.

  • Songfluencer: LF SYSTEM "Afraid To Feel" featured in Music Ally Sandbox

    27 Oct 2022

    How do you top the charts with a newcomer dance act? We're proud to have been a part of the campaign behind LF SYSTEM's “Afraid To Feel” - the longest-running UK dance number 1 of the decade. Our friends at Music Ally sat down with Warner Records UK to share all the details behind the ...

  • Business Insider

    23 Sep 2022

    which are transforming the way music is discovered on the app: "Earlier this year we started to see songs splinter [...] and then we would see multiple remixes or edited versions or clap tracks or sped-up versions take off adjacently" - Johnny Cloherty, CEO, Songfluencer Read the whole story on Business Insider here.

  • 14 Sep 2022

    What is it about TikTok that keeps creators and audiences coming back for more? “True power comes from the creator,” says Johnny Cloherty. Read more in Billboard Bulletin (pg 6-7).

  • Business Insider x Preffy

    21 Jul 2022

    Creators are making money from their content, through sponsored song challenges with websites like Preffy.com.