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Music marketers are gearing up to adapt with a potential TikTok ban looming in the U.S. (effective Jan. 19). Johnny Cloherty, co-founder of Songfluencer, emphasizes the importance of exploring new platforms like Instagram Reels and YouTube Shorts, especially for new artist discovery. “The TikTok audience will go somewhere,” he says, urging the industry to stay proactive. J.D. Tuminski, Account Executive at Songfluencer, echoes this sentiment: “If folks are being smart, they’re already putting plans in place for alternative strategies,". Marketers are experimenting with diverse tools to ensure artists continue reaching fans. While TikTok remains central to campaigns, the focus is shifting ...

“Instagram Reels and YouTube Shorts have increased in popularity [...] YouTube has done a great job evolving the platform.” - Johnny Cloherty, Founder/CEO, Songfluencer in The Tennessean's report about the dispute between Universal Music Group and TikTok. Are you thinking outside of the TikTok box? So are we! Check out some of our past campaigns on YouTube Shorts here. Read the full story here.

Taylor isn't the only one reclaiming ownership of her music! Paula Cole re-recorded & now owns her iconic '90s song "I Don't Want To Wait," among other catalog tracks. Our Yo Suzy content team guided her TikTok launch strategy, verifying her account and increasing Paula Cole's following 500 to 40.2K followers (and growing!) in under a month. Plus all of the action on TikTok has fueled organic conversation on and off TikTok. And that song re-release? It hit the iTunes Charts at 55 on Pop and 178 Overall! Ready to get your campaign started with Songfluencer and Yo Suzy? Contact us ...

It was a blast to attend the NEXT Awards this week, and we're honored to celebrate our parent company Genni & Co. recognized as a winner of the Market Movers - Sports, Music, and Entertainment category next to so many inspiring entrepreneurs across Middle Tennessee. Thanks to our whole team & all of the creators we work with every day! See all of the winners here.

Shazam, the renowned music recognition app owned by Apple, has unveiled an exciting new feature that takes music discovery on social media to a whole new level. Users can now effortlessly detect music on YouTube, Instagram, and TikTok with just a few taps. First reported by 9to5Mac, this feature can be found in the latest update of the Shazam app.   To use it: Open the Shazam app Tap the blue button Go back to TikTok, YouTube, or Instagram to see the results. The benefits of this feature are far-reaching. Content creators can easily credit the right music in their videos, ...