We recruited creators in Philadelphia and surrounding markets to promote the Made In America 2022 festival, taking place in Philadelphia on September 3 & 4 with headliners Bad Bunny and Tyler The Creator.
Creators were required to post the tour admat or a “get ready with me” theme, including a ticket link in their bios for a minimum of 1 week, and tag the festival in their posts.
All creators were activated 2 weeks before the festival began.
Creators were required to include the following in their posts:
- Include a trackable ticket link in their bio for a minimum of 7 days to encourage ticket sales
- Include the date, location, and name of festival in the post caption or in text on video to encourage the spread of information
- Use audio from their favorite artists on the lineup for Made in America Festival to further motivate fans of the artists to attend the festival
We developed and launched all three of these concepts to reach multiple demographics of festival-goers
Greenscreen effect: Using the festival admat as a visual background, creators were encouraged to share their musical tastes and excitement for the lineup at the event.
“Get ready with me”: Creators followed a content trend showing off favorite festival fashions & what they plan on wearing at the Made in America festival.
Foodies and other non-music highlights: Creators shared the food and other festival extras they were looking forward to.
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