Case Study : YouTube Shorts

Songfluencer contributed to YouTube’s #DoItLikeBaby challenge by recruiting top creators to show how they “level up” their lives using Lil Baby’s track “Heyy” on YT Shorts. 

Songfluencer recruited and activated 47 creators with over 77.5 million combined followers, QC’ed their content for creative direction and approved hashtags, driving over 8.3M views on YouTube Shorts alone. Creators were also tasked with reposting the YT short to either their IG Story or Twitter for maximum exposure.

The song now has over 2.7K uses with the hashtag #DoItLikeBaby, and over 30K total uses of the track on YouTube Shorts.

Songfluencer contributed to YouTube’s #PinkVenomChallenge challenge by recruiting Kpop dance groups and fans of BlackPink to recreate the dance from the iconic girl groups music video. 

Songfluencer recruited and activated 60 creators with over 14.2 million combined followers, and QC’ed the execution of their content with approved hashtags. Overall driving over 5.9M views on YouTube Shorts alone. Creators were also tasked with wearing an article of pink clothing in the video to tie it all together. 

The song now has over 98k uses with the hashtag #PinkVenomChallenge, and over 1.3M total uses of the track on YouTube Shorts.

Songfluencer contributed to YouTube’s ‘Come Through for Pride’ campaign by recruiting top creators to mark the occasion with Halsey’s hit cover of the Diana Ross classic, “I’m Coming Out.” 

During Pride Month, Songfluencer recruited and activated 64 creators with over 30 million followers, QC’ed their content for creative direction and approved hashtags, driving over 7.2M views on YouTube Shorts alone. 

The song now has over 5K uses with the hashtag #YouTubePrideChallenge, and over 10K total uses of the track on YouTube Shorts.