In partnership with

Artist: Halsey

Song: “I’m Coming Out”

Songfluencer contributed to YouTube’s ‘Come Through for Pride’ campaign by recruiting top creators to mark the occasion with Halsey’s hit cover of the Diana Ross classic, “I’m Coming Out.” 

During Pride Month, Songfluencer recruited and activated 64 creators with over 30 million followers, QC’ed their content for creative direction and approved hashtags, driving over 7.2M views on YouTube Shorts alone. 

The song now has over 5K uses with the hashtag #YouTubePrideChallenge, and over 10K total uses of the track on YouTube Shorts.

Best of all, YouTube pledged a $1 donation to
The Trevor Project for every Short uploaded with the hashtag, #YouTubePrideChallenge.

64

Creators

30M+

Combined Followers

5K+

Shorts posts with #YouTubePrideChallenge

10K+

Shorts posts using
“I’m Coming Out” audio

Creator Content Highlights:

Artist: Nelly Furtado

Song: “Say it Right”

Creative: This catalog hit has now become a true ‘recurrent’ on TikTok, so the time was right to help spread the trend to YouTube Shorts.

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Artist: Ed Sheeran

‘=’ Album Release

Creative: Ed Sheeran’s eagerly-anticipated latest album was supported with a multi-song campaign, showcasing Shorts’ many creative opportunities and diversity.

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Artist: Tyler Shaw

Song: ““Love You Still”

Creative: Love was in the air when YouTube Shorts creators got their hands (and imaginations) on this sweet, romantic hit.

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