Song: “I’m Coming Out”
Songfluencer contributed to YouTube’s ‘Come Through for Pride’ campaign by recruiting top creators to mark the occasion with Halsey’s hit cover of the Diana Ross classic, “I’m Coming Out.”
During Pride Month, Songfluencer recruited and activated 64 creators with over 30 million followers, QC’ed their content for creative direction and approved hashtags, driving over 7.2M views on YouTube Shorts alone.
The song now has over 5K uses with the hashtag #YouTubePrideChallenge, and over 10K total uses of the track on YouTube Shorts.