Creative: Highlighting the chorus, do a glow up transition from “not feeling your best” into your best selves.

Creative: Creators shared their interpretation of the lyrics by showing their hometowns, loved ones, and dances.

Creative: Anime, gaming, and witch-tok creators posted videos expressing themselves to this track.

Creative: The aim of this campaign was to identify and target influencers that align with Phoebe Bridgers’ fanbase.

Creative: Creators highlight the lyrics “Everywhere I go my shadow, it follows behind” and show us their shadow.

(eg: a child or a pet).

Creative: Art pages create content with the track.