Creative: The aim of this campaign was to identify and target influencers that align with Phoebe Bridgers’ fanbase.

Creative: Creators highlight the lyrics “Everywhere I go my shadow, it follows behind” and show us their shadow.

(eg: a child or a pet).

Creative: Art pages create content with the track.

Creative: Creators based video content around the lyric: “I know who you pretend I am.”