Artist: Andy Grammar
Song: “Love Is The New Money”
Creators highlighted the song’s lyrics by showing acts of positivity and kindness and the people (friends, family, etc) who make their lives better.
@kennilove03
@bobbialthoff
@MatthewandRyan
Artist: Lizzy McAlpine
Song: “Ceilings”
Creators used text overlay to get creative with their feelings about this emotional track.
@emmwee
@dylantroesken
@mandiinmotion
Artist: Keshi
Song: “Limbo”
Creators used the “main character” cartoon filter with a friend and the trend of “name __ that starts with the first letter of your crush”.
@azramian
@liv.mitchell_x
@samdezz
@thatdollmo
Artist: Macklemore
Song: “No Bad Days”
Creators made a tribute to someone in their lives who deserve the best day ever by telling their story in the video caption, or with on-screen text.
@alliahharmon
@skyehitchcock
@bryanthediamond
Artist: Drew Gregory
Song: “Stuck”
Creators used our “What farm truck are you?’ filter game in their posts, driving 31k+ UGC of the track and contributing to the 71k+ Playlist Reach of the track on Spotify.
@themaggiewilliams
@toomuchmariaaa
@brookbrenn
Artist: Nina Nesbitt
Song: “Pressure Makes Diamonds”
Creative: Highlighting the chorus, do a glow up transition from “not feeling your best” into your best selves.
@katemaries
@s.h.a.r.a.n.n
Artist: PinkPantheress (ft. Willow)
Song: “Where You Are”
Creative: Creators shared their interpretation of the lyrics by showing their hometowns, loved ones, and dances.
@sierra_zagarri
@abby.ras_
Artist: CAFUNÉ
Song: “Tek It”
Creative: Anime, gaming, and witch-tok creators posted videos expressing themselves to this track.
@yumekacake
@o_straight
Artist: Big Yavo
Song: “Him”
Creators followed the “You are not Him” trend, followed by montage footage showing themselves off for a confidence boost.
@curlyfuq
@kennilove03
@officialgsmooth
Artist: Phoebe Bridgers
Song: “Sidelines”
Creative: The aim of this campaign was to identify and target influencers that align with Phoebe Bridgers’ fanbase.
@skyehitchcock
@foxy
@devorelo
Artist: Alec Benjamin
Song: “Shadow of Mine”
Creative: Creators highlight the lyrics “Everywhere I go my shadow, it follows behind” and show us their shadow.
(eg: a child or a pet).
@wren.eleanor
@heymynamesluna
@aymieandfamily
Artist: Neon Dreams
Song: “Little Dance”
Creative: Art pages create content with the track.
@ninjagirldraws
@anastasiakhoroshenko
@sonn1c
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