Artist: Nina Nesbitt

Song: “Pressure Makes Diamonds”

Creative: Highlighting the chorus, do a glow up transition from “not feeling your best” into your best selves.

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Artist: PinkPantheress (ft. Willow)

Song: “Where You Are”

Creative: Creators shared their interpretation of the lyrics by showing their hometowns, loved ones, and dances.

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Artist: CAFUNÉ

Song: “Tek It”

Creative: Anime, gaming, and witch-tok creators posted videos expressing themselves to this track.

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Artist: Phoebe Bridgers

Song: “Sidelines”

Creative: The aim of this campaign was to identify and target influencers that align with Phoebe Bridgers’ fanbase.

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Artist: Alec Benjamin

Song: “Shadow of Mine”

Creative: Creators highlight the lyrics “Everywhere I go my shadow, it follows behind” and show us their shadow.

(eg: a child or a pet).

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Artist: Neon Dreams

Song: “Little Dance”

Creative: Art pages create content with the track.

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