Artist: Phoebe Bridgers

Song: “Sidelines”

Creative: The aim of this campaign was to identify and target influencers that align with Phoebe Bridgers’ fanbase.

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Artist: Alec Benjamin

Song: “Shadow of Mine”

Creative: Creators highlight the lyrics “Everywhere I go my shadow, it follows behind” and show us their shadow.

(eg: a child or a pet).

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Artist: Neon Dreams

Song: “Little Dance”

Creative: Art pages create content with the track.

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Artist: Mitski

Song: “Washing Machine Heart”

Creative: Creators based video content around the lyric: “I know who you pretend I am.”

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