Artist: LF System

Song: “Afraid To Feel”

Creative: Creators made videos showing “the only pills I’ll be taking this summer,” transitioning to things like hay fever tablets, vitamins, and pet allergy pills.

Artist: Todd Edwards

Song: “Done With You”

Creative: Following a Preffy campaign, creators made videos showing their POV of being “done” with something…transitioning to a plot twist when the beat drops.

Artist: PinkPantheress (ft. Willow)

Song: “Where You Are”

Creative: Creators shared their interpretation of the lyrics by showing their hometowns, loved ones, and dances.

Artist: Alfie Templeman

Song: “Broken”

Creative: Creators used this track for their content in the Preffy competition.

Artist: Maisie Peters

Song: “Psycho”

Creative: POV, Text. *UK creators only

Artist: Becky Hill & David Guetta

Song: “Remember”

Creative: Open creative, internationally led.

Artist: Alex Adair

Song: “That Thing”

Creative: Frequency Posts with Single Creator *UK creators only.

Artist: Silk Sonic

Song: “Leave The Door Open”

Creative: Face Zoom Trend/Lip-Synch. *UK creators only

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