CASE STUDY

Preffy & Songfluencer

“Christmas Isn’t Canceled (Just You)”
Kelly Clarkson
Check out the song on tiktok

Start Date: 11/20/21

Total # of Posts earned as a result of Preffy: 211

Total # of Views earned from Preffy submissions: 13.4M

End Date: 12/14/21

View the Preffy Report

Start Date: 11/23/21

Total # of songfluencer posts: 41

Total # of Views earned from songfluencer posts:  4.7M

End Date: 12/23/21

Total UGC achieved from
as early as we were tracking: 3,115

Top Creators

Kelly Clarkson – Christmas Isn’t Cancelled – Audio Uses in UGC

By taking a holistic approach through Preffy and Songfluencer’s combined strategy, “Christmas Isn’t Canceled (Just You)” elevated from 97 audio uses to over 3,100 audio uses within 4-5 weeks. As you can see in the graph, Preffy & Songfluencer creators’ posts resulted in a significant UGC growth. This dynamic strategy created an organic look, inspired on-brand creators, and drove cross-platform consumption for Clarkson’s holiday hit.

Spotify® plays for “Christmas Isn’t Cancelled” Kelly Clarkson

At the start of the campaign (around Nov 20), “Christmas Isn’t Canceled (Just You)” was on 200 Spotify playlists – as of today we are seeing that the song is now on over 800 playlists. Not only was this a great holiday success on Tik Tok, but it inspired new and engaged listenership on Spotify.

*To note, increased editorial playlist additions did not occur during this time period, thus were not the catalyst for the increase in user generated playlist additions.

Want to learn more, sign up for our email list.

Ready to Get Started

For general inquiries, please fill out the form.

To reach us directly about conducting a Songfluencer campaign, please inquire at:

For more information on how we utilize Instagram, download our complete Songfluencer Deck.

Download Deck

Similar Case Studies