CASE STUDY

Preffy & Songfluencer

“Christmas Isn’t Canceled (Just You)”
Kelly Clarkson

Start Date: 11/20/21

Total # of Posts earned as a result of Preffy: 211

Total # of Views earned from Preffy submissions: 13.4M

End Date: 12/14/21

Start Date: 11/23/21

Total # of songfluencer posts: 41

Total # of Views earned from songfluencer posts:  4.7M

End Date: 12/23/21

Total UGC achieved from
as early as we were tracking: 3,115

Kelly Clarkson – Christmas Isn’t Cancelled – Audio Uses in UGC

By taking a holistic approach through Preffy and Songfluencer’s combined strategy, “Christmas Isn’t Canceled (Just You)” elevated from 97 audio uses to over 3,100 audio uses within 4-5 weeks. As you can see in the graph, Preffy & Songfluencer creators’ posts resulted in a significant UGC growth. This dynamic strategy created an organic look, inspired on-brand creators, and drove cross-platform consumption for Clarkson’s holiday hit.

Spotify® plays for “Christmas Isn’t Cancelled” Kelly Clarkson

At the start of the campaign (around Nov 20), “Christmas Isn’t Canceled (Just You)” was on 200 Spotify playlists – as of today we are seeing that the song is now on over 800 playlists. Not only was this a great holiday success on Tik Tok, but it inspired new and engaged listenership on Spotify.

*To note, increased editorial playlist additions did not occur during this time period, thus were not the catalyst for the increase in user generated playlist additions.

Want to learn more, sign up for our email list.

Start a Campaign

Creators

Interested in becoming a creator and get paid for sound promotions?

Visit Genni.com to get started.

More Info

To start a campaign, fill out the form on this page. For all other inquiries, please reach us directly at: info@songfluencer.com

For more information on our services, download our complete Songfluencer Deck.