Kelly Clarkson – Christmas Isn’t Cancelled – Audio Uses in UGC
By taking a holistic approach through Preffy and Songfluencer’s combined strategy, “Christmas Isn’t Canceled (Just You)” elevated from 97 audio uses to over 3,100 audio uses within 4-5 weeks. As you can see in the graph, Preffy & Songfluencer creators’ posts resulted in a significant UGC growth. This dynamic strategy created an organic look, inspired on-brand creators, and drove cross-platform consumption for Clarkson’s holiday hit.
Spotify® plays for “Christmas Isn’t Cancelled” Kelly Clarkson
At the start of the campaign (around Nov 20), “Christmas Isn’t Canceled (Just You)” was on 200 Spotify playlists – as of today we are seeing that the song is now on over 800 playlists. Not only was this a great holiday success on Tik Tok, but it inspired new and engaged listenership on Spotify.
*To note, increased editorial playlist additions did not occur during this time period, thus were not the catalyst for the increase in user generated playlist additions.