AR: The New (Augmented) Reality in Short Form Video

To many, Augmented Reality (AR) is a futuristic term; you may not understand what it is or what it does. However, it has slowly been integrated into our daily lives – with fashion brands using AR for virtual try-ons or even appliance stores using AR to let customers see how furniture may look in their space. More recently, we’re seeing AR being used in social media filters, making filters more interactive and engaging for short form video content.