Interested in becoming a creator and get paid for sound promotions?

Interested in becoming a creator and get paid for sound promotions?

merchandise sales

02/04/25

Songfluencer Celebrates Success at the 2025 Grammy Awards

At the 67th Annual Grammy Awards held on February 2, 2025, Songfluencer proudly celebrated the remarkable achievements of our partnered artists, who secured 46 nominations and 13 wins across various categories. Kendrick Lamar led the accolades, whose track "Not Like Us" garnered five awards, including Record of the Year and Song of the Year. Our collaboration with these talented artists underscores the power of strategic influencer marketing in the music industry. By leveraging targeted campaigns, we have successfully amplified the reach and impact of their work, contributing to their recognition on music's most prestigious stage. We extend our heartfelt congratulations to ...

01/13/25

How TikTok Shop is Revolutionizing Music Merchandise Sales

Itai Winter, VP of commercial partnerships at Genni, has been a major advocate for TikTok Shop’s potential. He explains that roughly 20% of TikTok’s “For You” page now includes Shop-related content. Genni partnered with TikTok Shop early on, helping creators connect with music campaigns. Winter shared a key insight: creators are instrumental in driving sales. TikTok Shop allows them to earn commissions—typically 12-16%—on products linked in their posts, incentivizing authentic promotion. Winter estimates that a TikTok video with one million views can translate into $6,000–$8,000 in vinyl sales. This success demonstrates TikTok’s ability to turn casual viewers into instant customers. Johnny ...

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