Interested in becoming a creator and get paid for sound promotions?

Interested in becoming a creator and get paid for sound promotions?

influencer

02/07/25

Preffy Spotlighted in Music Ally: Revolutionizing Music Marketing with Performance-Based Influencer Campaigns

In the fast-moving world of social media marketing, artists and labels constantly seek new ways to boost engagement and drive streams. While traditional influencer partnerships still hold value, a shift toward performance-based rewards is changing the game. Platforms like Preffy, pioneered this trend by offering a fresh approach—compensating creators based on their content’s success rather than flat fees. "Thousands of micro-influencers to post for the price of one macro influencer" Featured in Music Ally in 2021, Preffy’s unique, performance-based model remains just as relevant today. Instead of upfront payments to influencers, artists host competitions in which creators earn cash prizes based ...

12/13/22

Letter from our Founder / CEO

Music’s intersection with the creator economy has never been on such a wide display as it has been this past year. Although 2020 and 2021 had their share of viral hits coming from short form video platforms, the 2022 charts are completely dominated by short form catalysis. There isn’t meaningful data that suggests 2023 will be much different. As music marketers, understanding short form video, influencer marketing, and the creator economy has never been more important.

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