Letter from our Founder / CEO

Music’s intersection with the creator economy has never been on such a wide display as it has been this past year. Although 2020 and 2021 had their share of viral hits coming from short form video platforms, the 2022 charts are completely dominated by short form catalysis. There isn’t meaningful data that suggests 2023 will be much different. As music marketers, understanding short form video, influencer marketing, and the creator economy has never been more important. […]