How Can I Partner With Creators For My Live Event?
Every live event has a different story. Your objectives may vary:
- Raise awareness
- Sell tickets
- Promote merchandise
- Create a sense of FOMO
- Make content for paid media ads
- Increase attendance
- Evangelize fan base
- Create local/regional/national buzz
More than likely, it’s a mixture of all of this. It is critical to understand how creators operate and best practices to reach their objectives.
Iconic Performances / FanCam
Taylor Swift
The Taylor Swift Eras Tour is highlighted by TikTok with a custom search results page.
Other Examples
Beyoncé
Renaissance Tour
@laurc98
Harry Styles
Love On Tour
@notthesameasitwas
Jonas Brothers
Live in Vegas
@kpxjb
Bad Bunny
El Último Tour del Mundo
@shelseagoheen
