How Can I Partner With Creators For My Live Event?

Every live event has a different story. Your objectives may vary:

  • Raise awareness
  • Sell tickets
  • Promote merchandise
  • Create a sense of FOMO
  • Make content for paid media ads
  • Increase attendance
  • Evangelize fan base
  • Create local/regional/national buzz

More than likely, it’s a mixture of all of this. It is critical to understand how creators operate and best practices to reach their objectives.

General Awareness

Venue / Location Walk-Throughs

VIP Experiences

Giveaways / Contests / Sweepstakes

Iconic Performances / FanCam

Taylor Swift

The Taylor Swift Eras Tour is highlighted by TikTok with a custom search results page.

Other Examples

Beyoncé
Renaissance Tour
@laurc98

Harry Styles
Love On Tour
@notthesameasitwas

Jonas Brothers
Live in Vegas
@kpxjb

Bad Bunny
El Último Tour del Mundo
@shelseagoheen