In the fast-moving world of social media marketing, artists and labels constantly seek new ways to boost engagement and drive streams. While traditional influencer partnerships still hold value, a shift toward performance-based rewards is changing the game. Platforms like Preffy, pioneered this trend by offering a fresh approach—compensating creators based on their content’s success rather than flat fees.
“Thousands of micro-influencers to post for the price of one macro influencer”
Featured in Music Ally in 2021, Preffy’s unique, performance-based model remains just as relevant today. Instead of upfront payments to influencers, artists host competitions in which creators earn cash prizes based on the success of their content—whether that’s racking up the most likes or producing the most creative videos.
With TikTok and Instagram Reels still dominating music discovery, Preffy’s gamified approach is making waves now more than ever.
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