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Case Studies


Case Study: Sabrina Carpenter “Nonsense” (Sped-Up Version) – 360 Campaign

Campaign Overview: Following the release of Sabrina Carpenter’s Nonsense single and music video, her team saw viral momentum for the track, including a sped-up sound on TikTok.  The Sabrina Carpenter team came to us to bring Nonsense to the next level by running our innovative, signature 360 campaign concept with our teams at Songfluencer, Preffy, and YO SUZY. The holistic campaign informed our strategy with macro creators through: TikTok account management Creation of a custom TikTok AR filter Consulting in the optimization of an unofficial fan page that the team used to launch additional audio options Contesting with micro ...


Case Study: Disney & Hollywood Records – Playlist Growth Campaign

Campaign Overview: As part of their overall music consumption plan, Disney wanted to increase their follower count and bring overall awareness to their 8 different Spotify playlists. We teamed up with the Disney team to hire creators from various demographics matching the individual playlist themes. Creators promoted the playlists in branded content posts on TikTok. Client Goals: Generate more playlist followers for the 8 Spotify playlists being promoted Bring awareness to Disney’s Spotify playlists Campaign Strategy Disney had one overall budget, and our campaign manager distributed the budget ...

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