Case Study: Sabrina Carpenter “Nonsense” (Sped-Up Version) – 360 Campaign
Campaign Overview: Following the release of Sabrina Carpenter’s Nonsense single and music video, her team saw viral momentum for the track, including a sped-up sound on TikTok. The Sabrina Carpenter team came to us to bring Nonsense to the next level by running our innovative, signature 360 campaign concept with our teams at Songfluencer, Preffy, and YO SUZY. The holistic campaign informed our strategy with macro creators through: TikTok account management Creation of a custom TikTok AR filter Consulting in the optimization of an unofficial fan page that the team used to launch additional audio options Contesting with micro ...