The strategy was to begin with micro influencers within country music culture. We wanted everyone on TikTok within this algorithmic circle (country music culture) to see this song all day long on their For You pages.
It seems to be working on all fronts with clear increases across Spotify, Apple Music, and iTunes. Sourcing this out in the beginning with an open creative led to a clear and obvious trend depicted in the majority of the top videos for the sound.
Using TikTok Micro Influencers to Increase Streaming 50X in 2 Weeks.
100% influencer driven
0% editorial playlists
Apple Music ® plays for “Who Hurt You?” David Morris