Amplify and reignite catalogue.

This is great time for classic songs, or overlooked singles or album tracks, to have a brand new life through the power of influencer marketing.

We are often brought on to either maximize the opportunity started from recent viral moments, such as Fleetwood Mac’s ‘Dreams’ or Boney M’s ‘Rasputin’, or revitalize recent catalogue tracks such as Bruno Mars’ ‘Lazy Song’ from 2011 or a Pia Mia ‘Do It Again’ from 2015.

We can also conceive how to spin a classic hit for a Gen Z audience, and drive consumption on streaming platforms, to warm up engagement before new releases.