Media

Our founder/CEO Johnny Cloherty spoke on the Data in Music Marketing: Analytics for Success panel on March 13th. Listen here! Ready for your next successful campaign? Click here.

We're dancing into the weekend with Dasha's hit "Austin"! • 3.17 BILLION+ views worldwide on TikTok • Spotify Monthly Listenership grew from 150k to 10.5M during the Songfluencer campaign + more @songfluencer Can’t stop dancing to @Dasha ???????? #austin #dancing #linedance #CapCut @Ellerzz @Morgan Moyer @rileycahill @rileycahill @Morgan Moyer @Ellerzz @Warner Records ♬ Austin - ...

Songfluencer has been featured in Business Insider's list of '13 Innovative Music Marketers Using Social Media to Drive Viral Songs'. Check out the whole list here.

“TikTok is No. 1 for music discovery,” adds Johnny Cloherty, co-founder of digital marketing company Songfluencer. “These other platforms don’t lead to consumption the same way TikTok does.” Click here to read the article at Billboard.com

“Instagram Reels and YouTube Shorts have increased in popularity [...] YouTube has done a great job evolving the platform.” - Johnny Cloherty, Founder/CEO, Songfluencer in The Tennessean's report about the dispute between Universal Music Group and TikTok. Are you thinking outside of the TikTok box? So are we! Check out some of our past campaigns ...

Taylor isn't the only one reclaiming ownership of her music! Paula Cole re-recorded & now owns her iconic '90s song "I Don't Want To Wait," among other catalog tracks. Our Yo Suzy content team guided her TikTok launch strategy, verifying her account and increasing Paula Cole's following 500 to 40.2K followers (and growing!) in under ...

We're stepping into the new year with pride for the creators and partners we worked with in 2023! Celebrate these chart and award highlights from 2023 Songfluencer campaigns with us: ? 36 artists on the Billboard Year-End Global Hot 200 songs ? 26 Billboard Year-End Top Artists ? 41 major music awards in 2023 ? ...

TikTok is making it even easier for fans to discover your music and save it to listen later! TikTok has unveiled a new feature called Add to Music App, allowing users in the US and UK to save songs they discover on TikTok directly to their preferred music streaming services such as Apple Music, Amazon ...

Congratulations to all of the 2024 GRAMMY Award Nominees, including 46 artists we've worked with here at Songfluencer this year! Check out our past campaign case studies here, and see the full list of nominees on GRAMMY.com

Just announced: YouTube is bringing you "the only charts you need"! The new multi-form charts page covers the following: Shorts Charts to help artists and fans keep up with what’s trending on Shorts Daily Charts for Top Songs on Shorts and Top Music Videos to keep up with the pace of music culture New sharing ...

"At a competitive time for touring, artists are trying to use influencer marketing to 'convey a sense of hype and FOMO around going to their show.'" Learn about how creators on TikTok can help you sell tickets and generate more interest in your tours, festivals, and live events. Check out the article here. See some ...

It was a blast to attend the NEXT Awards this week, and we're honored to celebrate our parent company Genni & Co. recognized as a winner of the Market Movers - Sports, Music, and Entertainment category next to so many inspiring entrepreneurs across Middle Tennessee. Thanks to our whole team & all of the creators ...

Are you hitting the mark with TikTok's fastest growing generation - GEN X? According to Ad Age: "Companies only spend 5% of their influencer campaigns to reach these users" Read the whole article here

Breaking news from Billboard: Check out the TikTok Top 50 that launched today! "The TikTok Billboard Top 50 is the first chart to monitor the popularity of music on the video-sharing platform. The chart is based on a combination of creations, video views and user engagement by the U.S. TikTok community and will be released weekly every Thursday, ...

TikTok is the go-to destination for discovering music. Catch up with Business Insider's latest article covering how record labels, marketers, artists, creators, and more have used the app to introduce and find songs. See the full breakdown here, including a few exclusive tips from our founder & CEO Johnny Cloherty.

Congratulations to Idina Menzel on an exciting album release week! Our YO SUZY team is honored to be working with this Drama Queen on TikTok and short form video strategy and content. We're thrilled to see the success of her TikTok account mentioned in interviews on the TODAY Show and in The Washington Post review ...

Join Songfluencer founder / CEO Johnny Cloherty on 3Q Podcast this week! Johnny answered three hard-hitting questions about the music business, work-life balance, and making it in entertainment. Got 15 minutes? Listen here.

Shazam, the renowned music recognition app owned by Apple, has unveiled an exciting new feature that takes music discovery on social media to a whole new level. Users can now effortlessly detect music on YouTube, Instagram, and TikTok with just a few taps. First reported by 9to5Mac, this feature can be found in the latest ...

Songfluencer Founder / CEO Johnny Cloherty joined Ari's Take for the latest episode of The New Music Business podcast to talk about how short form video and TikTok have changed the game, and how creator marketing continues to evolve. Watch or listen here.

If you've scrolled through your TikTok For You Page lately, you've probably come across the CapCut logo on templated videos. CapCut is climbing the U.S. app store charts with over 200 million monthly active users. So what is CapCut, why are creators using it, and why should you care? What Is CapCut?: CapCut is a ...