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Caroline Bocko Cochrane

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So far Caroline Cochrane has created 11 blog entries.

06/28/21

TikTok music marketers are increasingly hiring micro influencers over superstars as the app becomes saturated

"There's never been a viral hit on TikTok that just took off over night," said Johnny Cloherty, CEO of the music-marketing agency Songfluencer. "It's been months of build and something started off as one trend and morphing into another trend." Read the Business Insider PDF version here.

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