YO SUZY helps brands and artists find their voice, build their audience, and navigate the marketing opportunities on short form video services like TikTok, Instagram Reels, and YouTube Shorts.
Nashville, TN, February 14, 2023- Suzy Yoder, former Head of Digital Marketing at Elektra Music Group, and Songfluencer announce the launch of YO SUZY. YO SUZY solves a problem many artists in the music business face today: Maintaining the balance of utilizing short form video platforms on a consistent basis, while also remaining true to their artistry.
YO SUZY helps to elevate the content that artists and music business clients release in the short form video space by strategically ideating, producing, editing & drafting vertical content into a custom rollout plan.
With YO SUZY, Yoder has worked with Barbra Streisand (Legacy Recordings), Estee Lauder, Fitz and The Tantrums (Elektra), Keith Richards (BMG), Tyler Hubbard (UMG Nashville), Theory of a Deadman (Roadrunner), and many more. YO SUZY is also available for specialized vertical video content projects such as the Jenna Raine (Warner Records) official music video for “NOT AGAIN” and custom AR filters.
“Social media can be hard. A lot of artists make it look easy, but to get to that point takes a lot of work. That is where Suzy and her team can help bridge that gap. They are constantly generating ideas we might not have come up with ourselves while respecting and incorporating the artist’s voice and perspective.” – Joseph Pineda, President & Founder JRNE Artist Management
This partnership brings together the worlds of Songfluencer’s industry-leading branded audio promotion and marketing campaigns, with YO SUZY’s expertise in education, strategy, and content creation.
“I am beyond thrilled to announce the launch of YO SUZY. Over the last few years, short form video platforms have dominated internet culture and trends, but there are many artists and brands that find it overwhelming to deliver content at the rate required for success,” said Suzy Yoder, Founder / CEO, YO SUZY. “My aim with YO SUZY is to help clients harness the power of short form video by taking the stress away and delivering well-crafted on-brand content with the best possible chance of reaching new audiences.”
Clients of Songfluencer can now get access to expert advice, education, content planning, and strategy in short form video for their artists with YO SUZY.
“We are excited to partner with such a respected and innovative executive such as Suzy Yoder,” said Johnny Cloherty, Co-Founder / CEO, Songfluencer “Songfluencer has long advocated for artists’ and brands to adopt Short Form Video Content Strategies into their marketing wheelhouse as part of a holistic strategy. Suzy’s extensive experience with some of music’s most iconic acts and her passion for artist development made this partnership an absolute no-brainer.”
YO SUZY is also excited to announce two new staff members. As YO SUZY’s first employee, Grant Weintrob brings years of video editing and TikTok-specific experience to his new role, most notably his work growing Australian artist Ula’s TikTok presence to over 1M followers. Social media pro and Nashville influencer Ellie Tindall joins the YO SUZY team after a year of working with Songfluencer.
About Suzy Yoder:
Suzanne (Suzy) Yoder, now CEO & co-founder of short-form vertical video agency YO SUZY, began her career at Republic Records as Community Manager in 2012. After a promotion to Manager of Digital Marketing, Suzy was responsible for directing digital marketing plans for projects such as Ariana Grande’s Yours Truly and Christmas Kisses EP, Zac Brown Band’s Jekyll + Hyde, Of Monsters and Men’s Beneath The Skin, and many more.
From Republic, Suzy joined Nashville-based agency Girlilla Marketing where she managed the digital presence of multiple high-profile artists including Zac Brown Band, Bebe Rexha, and Keith Richards. Among her successes, Suzy created and edited fan videos for Bebe Rexha’s YouTube channel which amassed over 1 million organic views and increased Keith Richards’ Instagram following by over 200% in 10 months.
In 2017, Suzy joined the team at Elektra Records as lead Digital Marketing Director. In 2019, Suzy’s role expanded to Head of Digital Marketing for the newly formed Elektra Music Group (Elektra, Fueled By Ramen, & Roadrunner Records) leading a team in social media content creation, influencer campaign management, paid digital advertising, YouTube strategy, text and email marketing, and website creation across the entire roster. Successes at EMG included Twenty One Pilots’ innovative “never ending video” for 2020’s Level of Concern (resulting in a Guinness World Record for the band), US-focused activations for Ed Sheeran’s 2018 Divide Tour and 2019 album No. 6 Collaborations Project, and key digital campaigns for artists including Tones And I, jxdn, Masked Wolf, and Brandi Carlile.
Songfluencer is a global, innovative creative marketing agency of music experts – both industry veterans and Gen Zers – that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. With in-house influencers living and breathing social media, Songfluencer is uniquely positioned to deliver a custom solution that best serves your goals. Songfluencer’s proprietary technology is unmatched, providing clients with real-time campaign analytics for your song including information on creators, links to live video posts, impressions, views, audio uses, shares, and more! We work with artists of all sizes, including, but not limited to: Bruno Mars, Ed Sheeran, Harry Styles, Lil Nas X, Maluma, Pitbull, and more!
Caroline Bocko Cochrane
Marketing Manager, Songfluencer