Media

Are you hitting the mark with TikTok's fastest growing generation - GEN X? According to Ad Age: "Companies only spend 5% of their influencer campaigns to reach these users" Read the whole article here

Breaking news from Billboard: Check out the TikTok Top 50 that launched today! "The TikTok Billboard Top 50 is the first chart to monitor the popularity of music on the video-sharing platform. The chart is based on a combination of creations, video views and user engagement by the U.S. TikTok community and will be released weekly every Thursday, ...

TikTok is the go-to destination for discovering music. Catch up with Business Insider's latest article covering how record labels, marketers, artists, creators, and more have used the app to introduce and find songs. See the full breakdown here, including a few exclusive tips from our founder & CEO Johnny Cloherty.

Congratulations to Idina Menzel on an exciting album release week! Our YO SUZY team is honored to be working with this Drama Queen on TikTok and short form video strategy and content. We're thrilled to see the success of her TikTok account mentioned in interviews on the TODAY Show and in The Washington Post review ...

Join Songfluencer founder / CEO Johnny Cloherty on 3Q Podcast this week! Johnny answered three hard-hitting questions about the music business, work-life balance, and making it in entertainment. Got 15 minutes? Listen here.

Shazam, the renowned music recognition app owned by Apple, has unveiled an exciting new feature that takes music discovery on social media to a whole new level. Users can now effortlessly detect music on YouTube, Instagram, and TikTok with just a few taps. First reported by 9to5Mac, this feature can be found in the latest ...

Songfluencer Founder / CEO Johnny Cloherty joined Ari's Take for the latest episode of The New Music Business podcast to talk about how short form video and TikTok have changed the game, and how creator marketing continues to evolve. Watch or listen here.

If you've scrolled through your TikTok For You Page lately, you've probably come across the CapCut logo on templated videos. CapCut is climbing the U.S. app store charts with over 200 million monthly active users. So what is CapCut, why are creators using it, and why should you care? What Is CapCut?: CapCut is a ...

In partnership with Songfluencer, Nashville Briefing gathered the global music business during Music Biz Conference …

We are excited to announce that Mary Rahmani, founder of Moon Projects and former Director of Music Content and Artist Partnerships at TikTok, will be joining our team as a strategic advisor. …

When TikTok first launched, many of the other platforms were not utilizing short-form content. Nowadays, most platforms have specific places for short form vertical videos. From TikTok to Instagram Reels and Youtube Shorts, most influencers are now starting to be active on all platforms to ensure they stay universally connected. In this installment of the ...

Music Biz 2023 is coming up May 15-18. Don't miss out on our happy hour with The Nashville Briefing on May 15th at the Virgin Hotel Rooftop! RSVP here. Make sure you check out panels featuring Songfluencer, Preffy, and YO SUZY team members Johnny Cloherty, Charlie Davis, Nathan Pyle, and Suzy Yoder. Get details on ...

To many, Augmented Reality (AR) is a futuristic term; you may not understand what it is or what it does. However, it has slowly been integrated into our daily lives – with fashion brands using AR for virtual try-ons or even appliance stores using AR to let customers see how furniture may look in their ...

Business Insider features Songfluencer, YO SUZY, and Preffy in the latest article about AR Filters on short form video platforms. “There’s not always a dance trend or a storyline that makes sense to seed with a song,” said Johnny Cloherty, Songfluencer’s CEO. “If you do come up with a cool AR filter, it’s easier for ...

Did you miss the latest installment of the webinar series “The Short Forum: Creators, Content & Culture”? Get the details and watch on-demand here. What Does Virality Mean To Creators?  For creators, one of the best moments in their career is experiencing their content getting so much attention and eventually becoming “viral.” They get to ...

YO SUZY helps brands and artists find their voice, build their audience, and navigate the marketing opportunities on short form video services like TikTok, Instagram Reels, and YouTube Shorts. …

Congratulations to our clients and to all of the GRAMMY Awards winners this year. Songfluencer is proud to have worked on creator marketing projects with you! …

Sped-up songs are still trending into the new year! Are you still unsure of the effectiveness of sped-up audio? Check out the Switch On Pop podcast's "The Sped-Up Remix Phenomenon" episode (featuring a shout out to our Founder / CEO Johnny Cloherty) here.

Thanks to our clients and creators for making 2022 huge! Songfluencer artists made up 20% of the Billboard Hot 100 year-end charts in 2022. …

Music’s intersection with the creator economy has never been on such a wide display as it has been this past year. Although 2020 and 2021 had their share of viral hits coming from short form video platforms, the 2022 charts are completely dominated by short form catalysis. There isn’t meaningful data that suggests 2023 will ...