The YO SUZY team ran a two-month TikTok Account Consulting campaign with Sabrina and team, including:
- 16 Nonsense Post Ideas
- 16 General Post Ideas
- 8-10 recommendations per week of fan posts using the song to duet or engage with.
- An ongoing text thread giving advice on creative/editing/captions etc., informing the team of best practices when necessary, and answering any questions they had.
In addition, YO SUZY handled the creation and deployment of various Spotify Canvas assets from selected UGC content.
YO SUZY created, launched, and managed a new Sabrina Carpenter filter, featuring the sped-up version of Nonsense, which Sabrina premiered herself on December 8th.