Case Study : YouTube Shorts

Artist: Nelly Furtado

This catalog hit has now become a true ‘recurrent’ on TikTok, so the time was right to help spread the trend to YouTube Shorts.

Ed Sheeran’s eagerly-anticipated latest album was supported with a multi-song campaign, showcasing Shorts’ many creative opportunities and diversity.

Love was in the air when YouTube Shorts creators got their hands (and imaginations) on this sweet, romantic hit.

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